The unskippable audio event returns to Edinburgh

In conversation with Global’s Andy Everett, Managing Editor for Scotland & Wales, Heart Scotland’s breakfast team Des Clarke, Adele & Grado will discuss what it’s like launching a brand-new Breakfast Show in one of the toughest markets in the UK.

audioXi is Bauer Media’s new digital audio product, allowing advertisers to target specific audiences across a network of millions of listeners. This session from Bauer Media Audio UK’s Director of Digital Charlie Brookes will explore the journey behind creating audioXi, what it means for Scottish advertisers and how it’s shaping an exciting future for digital audio.

Danielle Kelly is Commercial Director at STV Group, based in Glasgow. With more than 18 years at the company, she has played a pivotal role in shaping and delivering innovative commercial strategies, building long-term partnerships and championing growth opportunities for SMEs across Scotland.

Danielle will join Ewen Cameron, STV Radio Breakfast Show Host and co-host of the STV Radio Football Podcast, and James McLernon, Head of Marketing and Brand at LIME. They will discuss the launch of the brand-new national station in January this year, and how powerful partnerships are driving business growth, with a focus on Lime’s sponsorship of the STV Radio Football Show.

Donna Burns, Radiocentre’s Head of Insight, will reveal further evidence of radio’s true impact on performance marketing campaigns. Donna will share new findings from Radiocentre’s expanded research study ‘Radio: The Performance Multiplier – The Amplified Edit’.

During the session, Donna will be joined by Elaine Gilmour, Media Lead at Tesco Insurance and Money Services, to discuss their strategic approach to radio and the results they have seen as part of the research project.

With 18 years of experience in the media industry, spanning both agency and client-side roles, Elaine Gilmour has built a career focused on delivering results-driven activity and audience-first media strategies. Over the past decade, Elaine has been part of Tesco’s financial services journey, spending ten years across Tesco Bank and now Tesco Insurance.

Elaine will join Radiocentre’s Head of Insight Donna Burns to discuss Tesco IMS’s strategic approach to radio and the results they have seen as part of Radiocentre’s Radio: The Performance Multiplier research project.

Ewen Cameron is an award-winning radio and TV presenter who now wakes up Scotland as the host of STV Radios Breakfast Show. A passionate football fan, Ewen also co-hosts the STV Radio Football Podcast with Ronnie Charters, where his passion for the game and lively banter continue to resonate with listeners.

Ewen will join Danielle Kelly, Commercial Director at STV Radio, and James McLernon, Head of Marketing and Brand at LIME. They will discuss the launch of the brand-new national station in January this year, and how powerful partnerships are driving business growth, with a focus on Lime’s sponsorship of the STV Radio Football Show.

In conversation with Global’s Managing Editor for Scotland & Wales Andy Everett, Heart Scotland’s breakfast team Des Clarke, Adele & Grado will discuss what it’s like launching a brand-new Breakfast Show in one of the toughest markets in the UK.

James McLernon will join Danielle Kelly, Commercial Director at STV Radio, and Ewen Cameron, STV Radio Breakfast Show Host and co-host of the STV Radio Football Podcast. They will discuss the launch of the brand-new national station in January this year, and how powerful partnerships are driving business growth, with a focus on Lime’s sponsorship of the STV Radio Football Show.

John-Paul Hughes is a multi-award-winning Creative Director with over 20 years’ experience.

Formerly Group Creative Director at Bauer Media, he’s now Executive Creative Director at Communicorp UK and MindField creative agency. 

JP speaks on creativity at events such as AdWeek Europe and IAB Festival, and is also a recording artist and musician; a dual career that underpins his obsession with creating work that has impact and permanency.

Sharing a series of creative principles, he will demonstrate how powerful ideas can cut-through and connect with audiences.

The event will be opened by Radiocentre’s CEO Matt Payton who will give a market overview and set the stage for a morning of insightful discussions.