Kings Place, London Learn how to amplify your advertising at Tuning In 2025, the must-attend conference that explores the enduring power of audio and how that can be harnessed by brands for superior results.
Why you should attend:
- A stellar line-up including comedian, writer and actress Diane Morgan, Magic Radio presenters Gaby Roslin and Nicki Chapman and KISS’s Tyler West who returns as host
- Be the first to see the outputs of our ground-breaking new effectiveness study in conjunction with WPP Media examining how overall campaign ROI can be boosted using multiplatform audio.
- What next for audio? Find out in future-focused sessions from Radioplayer’s Yann Legarson and Bauer Media Advertising’s Simon Kilby.
- Networking opportunities: Catch up with colleagues and connect with new faces.
Check out the full list of speakers announced so far in the ‘Speakers’ tab and watch out for more exciting announcements yet to come.
The event is free-to-attend for UK advertisers, agencies and Radiocentre members. Can’t make it in person? We’ve got you covered, just choose the option to live stream the event.
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Tuning In 2025
Meet the speakers, with more to come…
Arafa Heneghan
Director of Brand
Host Tyler West will sit down with AO’s Director of Brand, Arafa Heneghan to discuss their strategic approach to radio and the results they have seen as part of the Performance Multiplier research project.
Diane Morgan
Actress, comedian and writer
Diane Morgan is the unmistakable voice behind Radiocentre’s on-air radio campaign. She’s best known for playing Philomena Cunk, Motherland’s Liz and for creating, writing, directing and starring in the original comedy series ‘Mandy’.
Diane will sit down with Magic Radio’s Tom Price to discuss her renowned career in comedy and broadcasting, dive into best practice creativity, and explore the important role of voice in acting and advertising.
Donna Burns
Head of Insight
Donna will share exclusive new findings from the second phase of Radiocentre’s ‘Performance Multiplier’ study, which was first launched in 2024 to explore how radio advertising drives web traffic and boosts campaign efficiency.
Gaby Roslin
Presenter
Magic Radio presenters Gaby Roslin and Nicki Chapman will join Bauer Media’s Content Director Paul Sylvester for a conversation on how the station is ushering in a new era that’s all about the “Glow Time”. The session will explore who the Magic listener is, what exactly they want, and how Bauer is delivering on its new strategy.
Jane Christian
EVP Analytics
Jane, EVP of Analytics for Choreograph UK, which brings together WPP’s Analytics teams across GroupM, will unveil brand new Radiocentre ROI research. Christian has worked with Radiocentre on the project and will take a comprehensive look into the findings, exploring how brands can use multi-platform audio to boost overall campaign ROI.
Mark Barber
Planning Director
Radiocentre’s Planning Director Mark Barber will partner with Jane Christian from WPP data specialists Choreograph UK to unveil new ROI research project ‘High Gain Audio’, which explores how brands can use multi-platform audio to amplify overall campaign ROI.
Matt Forde
Political comedian, impressionist, podcaster and Absolute Radio presenter
Joining the line-up is political comedian, impressionist, podcaster and Absolute Radio presenter Matt Forde. Fresh from his outstanding run at the Edinburgh Fringe this summer, Matt will bring his signature wit to the stage as he presents a light-hearted forecast of the UK’s political outlook in a transformative time for the media and advertising industries.
Matt Payton
CEO
The event will be opened by Radiocentre’s CEO Matt Payton who will give a market overview and set the stage for a morning of insightful discussions.
Nicki Chapman
Presenter
Magic Radio presenters Nicki Chapman and Gaby Roslin will join Bauer Media’s Content Director Paul Sylvester for a conversation on how the station is ushering in a new era that’s all about the “Glow Time”. The session will explore who the Magic listener is, what exactly they want, and how Bauer is delivering on its new strategy.
Paul Sylvester
Content Director
Magic Radio presenters Gaby Roslin and Nicki Chapman will join Bauer Media’s Content Director Paul Sylvester for a conversation on how the station is ushering in a new era that’s all about the “Glow Time”. The session will explore who the Magic listener is, what exactly they want, and how Bauer is delivering on its new strategy.
Sean Carnegie
Managing Director
Radioville’s Managing Director Sean Carnegie will join Diane Morgan in a previously announced session to discuss Radiocentre’s ‘Advertising Amplified’ campaign and offer tips on crafting stand-out audio ads that get the most from voice actors.
Simon Kilby
Managing Director
Bauer Media Advertising’s Managing Director Simon Kilby will explore key trends in the audio advertising industry leading up to 2030, from new targeting opportunities offered by solutions like Bauer’s AudioXi, to the future for synthetic voices and on-air content in the age of AI.
Tom Price
Presenter
Tom is a stand-up comedian, actor, podcaster and Magic Breakfast presenter. Tom will be interviewing Diane Morgan about her renowned career in comedy and broadcasting, dive into best practice creativity, and explore the important role of voice in acting and advertising.
Tyler West
Presenter
Back by popular demand, Tyler brings his trademark energy, humour and on-air flair to the Tuning In stage once again. Best known for The Home Straight with Tyler West on Kiss – he’s also a fan favourite from BBC One’s Strictly Come Dancing.
Yann Legarson
CEO
Radioplayer Worldwide’s CEO Yann Legarson will share the latest on how the technology company is future-proofing radio with a particular focus on in-car innovation. He’ll also reveal details of global collaborations aimed at ensuring radio remains the number one medium in cars everywhere.
Tuning In 2025
Full timings will be shared closer to the event, but for now, here are some of the sessions you’ll enjoy at Tuning In 2025
A conversation with Diane Morgan and Sean Carnegie on comedy, creativity, and the power of voice
High Gain Audio: A ground-breaking new study on using multi-platform audio to amplify overall campaign ROI
How Magic Radio is ushering in a new era that’s all about the “Glow Time”
Audio 2030: What’s in store for audio advertising
Driving in-car audio innovation with Radioplayer’s CEO
Performance Multiplier 2: Exploring radio’s multiplier effect in driving web traffic and improving campaign efficiencies
The year ahead with Matt Forde
If you work in advertising, marketing, media, or at a Radiocentre member station — this event is built for you.
Yes, no hidden catches. It’s completely free — you just need to register.
Absolutely. Spots go quickly, so make sure you sign up to secure your place (and to get all the event updates).
No need, if you’re joining us in person, just give us your name, we’ll print your pass and you’re good to go.
Yes, most sessions will have a Q&A — so bring your curiosity.
Definitely. Breaks are the perfect chance to catch up with colleagues, meet new faces and swap ideas.
Yes, we’ll make sessions available on our YouTube. We’ll send details to everyone who registered once they’re ready.
Kings Place is situated just a few minutes’ walk from King’s Cross and St Pancras stations, one of the most connected locations in London and now the biggest transport hub in Europe. For more information on getting to the venue, click here.