Radiocentre is part of the broadcasting and advertising industry-wide drive to address the negative impact of climate change.
The commercial radio sector is made up of a numbers of stakeholders (see our members here) who are reviewing their own policies. Global has information on their Global Goodness initiative and Bauer published details on their focus on sustainability. We also proudly work in conjunction with the Advertising Association’s Ad Net Zero initiative, of which we are a member.
Looking at cross-industry initiatives, the joint Department for Culture, Media & Sport (DCMS)-industry Digital Radio and Audio Review, examined the energy consumption and environmental impact of the radio sector. Transmission and radio devices are the main energy elements under consideration. The Review notes that “More work is needed to estimate the overall energy usage of new and existing digital radio devices and the options for new technology to reduce energy use still further.” We will continue to work on these important issues with DCMS and our partners across the industry.
For more information please contact a member of the policy team.