Sustainability

How the commercial radio industry is working to reduce its carbon footprint

Radiocentre is part of the broadcasting and advertising industry-wide drive to address the negative impact of climate change.

We proudly work in conjunction with the Advertising Association’s Ad Net Zero initiative, of which we are a member, and are reviewing opportunities to address its five stage Action Plan. The commercial radio sector is made up of a numbers of stakeholders (see our members here) who are reviewing their own policies. We hope to publish further details on some of these programmes shortly. Looking at our two largest members, Global published a 2021 Global Goodness report and Bauer published some details on their focus on sustainability.

Looking at cross-industry initiatives, the joint Department for Digital, Culture, Media & Sport (DCMS)-industry Digital Radio and Audio Review, published in October 2021, examined the energy consumption and environmental impact of the radio sector. Transmission and radio devices are the main energy elements under consideration. The Review notes that “More work is needed to estimate the overall energy usage of new and existing digital radio devices and the options for new technology to reduce energy use still further.” We will continue to work on these issues with DCMS and our partners across the industry.

At Radiocentre, we are exploring ways in which we can further support our members in this important area and will provide further updates on this page in due course.

Ian Moss, Radiocentre CEO, said: “It is important that as a sector we properly understand and address the environmental impact of our businesses. While we are confident radio has a good story to tell in this regard, it’s vital our sector does all that it can to minimise its carbon footprint. Looking ahead, we will work closely with Ad Net Zero and collaborate further across the industry in order to provide the best support on the sustainability of radio to our members.”

 

January 2022

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