Tuning In
The audio market
Why use radio?
How to do it
Clearance
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Tuning In

The audio market

New national radio brands, the advent of smart speakers and a surge in streaming and podcast listening has led to an audio revolution.

Radio and the audio revolution
The future of radio
Ad Revenues and Forecasts
Top Radio Spenders

Why use radio?

Whether new to radio or wanting to use radio better, here's why radio will be an effective advertising medium for your brand

Commercial radio at a glance
Roles for radio
Radio for specific sectors
Radio effectiveness

How to do it

Getting your radio campaign to air has never been easier. Here's what you need and how to make it creatively brilliant.

Planning your campaign
Creativity
Measuring your campaign
Training

Clearance

To enquire about ad clearance call 020 7010 0608 in office hours, 07710 400276 outside of hours or clearance@radiocentre.org

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Copy Guidelines
Clearance Services
Ts&Cs May Not Always Apply

Speed of Sound

This study examines the rapid growth in listening across the continually evolving UK commercial audio* landscape and reviews the increasing advantage that digital audio presents for advertisers.

18 March 2025

| Effectiveness Insight

Contents