Radiocentre continues fight against Ts&Cs
Radiocentre has been working with colleagues across Europe in the latest phase on its battle to improve garbled Ts&Cs messages in radio adverts.
A significant proportion of these messages stem from requirements that are outlined in a European Directive, specifically Article 4 of the Consumer Credit Directive (CCD).
Following discussions between the radio industry and EU officials and successful submissions to the REFIT platform on deregulation last year, the European Commission recently launched a consultation to review the CCD. The public consultation (here) provided stakeholders with an opportunity to comment on the current regulations and how they work in practice.
Radiocentre has continued to follow this issue closely despite the fact the UK is due to leave the EU later this year, as it is expected that such regulations will remain closely aligned for some time.
In our submission we ask the Commission to remove Article 4 (which prescribes mandated information for advertisements that contain credit agreements) or at the very least to significantly reduce the resulting standard information requirements. This position is also being supported by the Association of European Radios (AER) and radio broadcasters across the Europe.
Read our response here.