Radiocentre statement on BBC plans to introduce advertising on podcasts in the UK

Radiocentre has expressed serious concern at the BBC’s plans to introduce advertising on podcasts and on-demand content via third-party platforms such as Apple and Spotify, as reported in The Times on 18th March.

Radiocentre CEO Matt Payton said:

“The BBC’s services are funded to the tune of £3.8bn a year. It is surprising that the BBC now considers it necessary to sell advertising for its podcasts in the UK on top of that, potentially damaging commercial competitors and further distorting the market in the process.”