Radiocentre launches new podcast series: Advertising Amplified

Radiocentre has launched the first episode in its new six-part podcast series, ‘Advertising Amplified’. The series is an extension of Radiocentre’s ongoing campaign to highlight the enduring power of radio and audio advertising and is designed to provide busy marketers with accessible, practical insights.

Hosted by renowned media journalist Omar Oakes, each episode features insightful conversations with influential voices from across the industry. The series, produced by specialist audio agency Trisonic, explores how brands can harness audio’s proven impact, touching on topics like the evolving UK audio landscape, the role of emotion and music in campaigns, and the growing influence of AI on both creative execution and strategic media planning.

The first episode, available now, dives into the scale and sophistication of commercial audio in the UK – a platform that reaches 76% of UK adults weekly, with commercial broadcasters accounting for 90% of listening hours. Oakes is joined by Matt Payton, CEO of Radiocentre, Faye Trinquart, Strategy Director at Global’s DAX Audio, and Tom Coare, Head of Audio at OMD UK. Together, they discuss the growth of audio audiences, the integration of broadcast and digital audio and its ability to deliver bigger effects for advertisers, and how audio is evolving to meet advertisers’ demand for effectiveness data and actionable insights.

Radiocentre’s Client Director Lucy Barrett says:

“This podcast series reinforces the core message of our Advertising Amplified campaign, encouraging brands to invest more of their media budget into audio to drive even better results. With concise, easy-to-digest episodes, it’s a rich resource for anyone seeking to understand the medium’s powerful role in driving marketing success and boosting advertising impact.”