Radio turns up the volume with second consecutive year of share growth

The UK commercial radio industry outperformed the market and grew its share of total ad revenue in the UK, according to the latest Advertising Association/WARC Expenditure Report.

The latest figures were unveiled at the Advertising Association’s Front Foot breakfast event, which was attended by advertisers, media owners and agencies and featured Radiocentre’s CEO Siobhan Kenny as a guest speaker.

The figures come off the back of a bumper year for commercial radio last year, which posted its highest ever total audience of almost 35.9 million people in Q2 2017, beating the previous record of 35.6 million set in Q2 2016 according to RAJAR, the audience measurement body.

Siobhan Kenny, CEO at Radiocentre, said:

“These figures demonstrate that radio is bigger than ever and showing no signs of slowing down with a second consecutive year of share growth. The increasing popularity of voice-activated devices is enabling new audiences to listen to radio via multiple platforms.”  

At the event Siobhan also discussed her role leading the AA strategy to drive the uptake of advertising services by small businesses across the UK, with a particular focus on the potential for these businesses to boost growth and productivity in the nations and regions.

Read the figures in full below and the AA/WARC release here.