Industry News
28 July 2015
Radio enjoys a strong quarter
Radio has helped fuel a record breaking ad spend for Q1 with an impressive increase between 1st January and 31st March, rising by 8.2% quarter on quarter to £122m. Radio has also shown strong year on year growth (2014 vs 2013) of 7.2% , ahead of the total market. It is also forecast to grow a further 6.2% in 2015 ahead of previous predictions.
Latest figures from the Advertising Association/Warc have shown that UK ad spend in the first quarter of the year was the highest on record, hitting £4.7 billion, an 8.2% growth compared with the same period last year.
Adspend 2014 (£m) | 2014 vs 2013 | Forecast 2015 | Forecast 2016 | |
---|---|---|---|---|
(% change) | (% change) | (% change) | ||
TV | 4,911 | 5.80% | 6.90% | 4.90% |
of which spot advertising | 4,463 | 5.40% | 6.40% | 4.00% |
of which broadcaster VOD | 145 | 15.10% | 17.20% | 20.60% |
Radio | 575 | 7.20% | 4.30% | 4.80% |
Out of home | 1,019 | 3.00% | 6.30% | 4.70% |
National newsbrands | 1,370 | -4.70% | -4.30% | -1.90% |
of which digital | 214 | 16.40% | 11.90% | 11.60% |
Regional newsbrands | 1,253 | -3.60% | -3.00% | -2.28% |
of which digital | 174 | 24.70% | 16.80% | 15.40% |
Magazine brands | 993 | -4.30% | -3.30% | -1.70% |
of which digital | 267 | 5.90% | 8.00% | 7.40% |
Cinema | 202 | 9.50% | 6.40% | 3.60% |
Internet | 7,194 | 15.00% | 12.60% | 11.30% |
of which mobile | 1,623 | 58.90% | 43.40% | 35.40% |
Direct mail | 1835 | 1.10% | 1.90% | 1.00% |
TOTAL UK ADSPEND | 18,554 | 5.80% | 6.20% | 5.60% |