Radio is a powerful and often underutilised platform for advertisers. During these unprecedented times our Radio Bites series will give compelling reasons for brands to continue to be heard on the airwaves and why consumers will be listening.

During times of crisis and emergency it can be important for brands, organisations and governments to communicate with the wider population. It’s vital to reassure people, pass on critical information and inform audiences, often all at the same time.

But in order to really get a message across, organisations need a medium that truly reaches the nation. Nine out of 10 adults listen to the radio every week. The original broadcast medium has unrivalled access to ears, which makes it a vital platform when you need one most. Read our report on the last RAJAR results here.