Ofcom sets out initial plans for securing the future of radio on smart speakers

Ofcom has published a consultation today (16 October) setting out which voice assistant platforms it believes should be required to ensure guaranteed access to UK radio in future.

This marks a significant step in implementing new safeguards for radio listeners using smart speakers, following the passage of the Media Act in 2024.

Radio audiences remain strong with 50 million adults tuning in every week and online listening now accounting for a 29.3% share of hours, with most of this on smart speaker platforms (18%). In recognition of these changes legislation was introduced last year that guarantees listeners access to their favourite stations on voice activated devices.

In its report, Ofcom is recommending that the voice assistants used in the popular smart speakers from Amazon (Alexa), Google (Google Assistant) and Apple (Siri) are designated by Culture Secretary Lisa Nandy. These are all identified as significant platforms for radio listening, so under the legislation would be expected to comply with the following measures:

• A listeners’ choice of station should be provided reliably in response to a voice command.
• Smart speaker platforms should provide unfettered access (without charging) to radio stations licensed by Ofcom.
• Broadcasters can request a default route for their stations to be delivered to listeners on smart speakers.
• Platforms should not overlay additional content, such as unauthorised advertising, over the top of radio services.

Ofcom is currently developing this new regulatory framework for the benefit of radio listeners across the UK, which is expected to come into force in 2026. Ofcom’s consultation closes on 11 December. Ofcom plans to publish its finalised report to the Secretary of State in the new year.

Matt Payton, Radiocentre CEO said:

“Radio listeners must be able to access their favourite stations simply and reliably on voice activated devices like smart speakers. The Media Act ushered in new powers to support this and help secure radio’s future. Ofcom’s recommendations are a welcome first step in putting this into practice and ensuring that radio can continue to reach audiences with its valuable mix of music, information and entertainment.”