May’s Creative Spotlight: WWF

Britain’s national treasure David Attenborough turned 100 last week, and the nation came together to celebrate his extraordinary contributions to the natural world.

While the BBC marked the occasion with a special from the Royal Albert Hall, commercial radio stations including Heart and Capital paid tribute with a stirring advert from the WWF broadcast to millions of listeners across the country.

It features a spoken-word reinterpretation of ‘What a Wonderful World’ and was brought to life by a collection of iconic voices including Morgan Freeman and Dame Judi Dench.

This poetic advert shows how, when you strip everything back to sound alone, it creates an intimacy that feels deeply personal, allowing every word to land with real emotion. It makes you want to close your eyes, take a moment and appreciate the beautiful world around you.

The impact of this campaign will strike a chord with anyone who has been raised with Attenborough’s inimitable voice. It serves as a reminder that preserving his legacy means continuing to protect and care for this wonderful world for years to come.

Creative Agency: Global, Simon Forster & Steve Henderson