June’s Creative Spotlight: Quorn

We already know that best performing audio features recognisable brand characters and consistent creative elements, and Quorn’s latest instalment in their mission to hijack the nation’s snacks is testament to this.

For our June Creative Spotlight, Quorn sees the return of their signature animal puppets as they embark on a heist to make meat-free swaps for their new product, Protein Bites.

Attention grabbing and distinctive, the trio add undeniable humour and charisma to this radio ad that breaks the fourth wall. By inviting the listener behind the scenes, the self-aware ad lets us imagine the moment unfolding in the recording studio.

This campaign continues to cement these characters as household favourites, which we hope we’ll get to see (and hear) more of in future.

The radio spot forms part of a wider campaign across TV, VOD, social and OOH, demonstrating audio’s ability to do the heavy lifting when it comes to reinforcing brand recognition across platforms.

Creative agency: Adam&Eve TBWA Ltd