Final speakers confirmed for Tuning In North

With two weeks to go, Radiocentre has added the final speakers to its line-up for Tuning In North taking place at Manchester’s Stoller Hall on Wednesday 22nd April.

Simon Rimmer, Gold Radio presenter, co-host of Channel 4’s Sunday Brunch and passionate sports fan, will be joined by Lucy Darby, Global’s Brand Experience Director and Tim Ellerton, Team GB’s Chief Commercial Officer as they show how audio can help turn sporting success into a shared national experience. They will take the room inside the award-winning Team GB and Global partnership at the Paris Olympics and Milan Winter Olympics and discuss how the story is evolving into something bigger as they look forward to LA28. They will show how the best sport amplification partnerships are not built around a single moment, but around sustained relevance, belief and community.

Mark Barber, Planning Director at Radiocentre, and Ffion Turner, Managing Partner at WPP Media Analytics, will take to the stage to share their latest research into how brands can use Multiplatform Audio to boost overall campaign ROI. For the first time, their new High Gain Audio study provides media planners with guidance on the optimum share of budget for audio – and how to allocate this spend between Broadcast Radio and Digital Audio to maximise its ROI advantage.

Returning to the stage following a lively discussion at last year’s event are Gemma Lee, AV Partner at Carat (Dentsu) and Kate Bradbury, Deputy Managing Director, Wavemaker North. They will join Matt Payton, CEO at Radiocentre, to take stock of what’s changed in a busy year for audio, and what still needs to be addressed to unlock audio’s full opportunity for advertisers.

The morning conference begins with a networking breakfast at 9am. Tickets are free to brands, agencies and Radiocentre members but are limited. Sign up here.

Confirmed speakers include:
• Charlie Brookes, Director of Digital at Bauer Media Audio UK
• Emma Brown, Brand and Partnerships Director at Cash for Kids
• Ffion Turner, Managing Partner at WPP Media Analytics
• Gemma Lee, AV Partner at Carat (Dentsu)
• Kate Bradbury, Deputy Managing Director, Wavemaker North
• Louise Twycross-Lewis, Managing Partner and Head of Insight at PHD
• Lucy Darby, Brand Experience Director at Global
• Mark Barber, Planning Director at Radiocentre
• Matt Payton, CEO at Radiocentre
• Shelley Robinson, Head of Marketing, B&M
• Simon Rimmer, Presenter, Gold Radio
• Sophia Field, Insight Director, PHD
• Tim Ellerton, Chief Commercial Officer, Team GB