Final speakers announced for Tuning In 2026

Advertising Association President Andria Vidler joins the 2026 line-up, while Global brings together senior agency and audio leaders to go behind the secret to growth.

Andria Vidler, President, Advertising Association and former CEO of National Lottery operator Allwyn UK is among the final speakers announced for Tuning In 2026, taking place on Wednesday 30th September at London’s Kings Place. The event, themed ‘The Secret to Growth’, will also be livestreamed.

With a career spanning media owners, agencies and brands, Andria brings a unique understanding of the media and marketing industries. She is a proven business leader at a range of high-profile UK media businesses. This includes EMEA CEO at Tag Worldwide, a leading global marketing production business. Andria was also CEO of EMI in the UK and Ireland, CEO of Centaur Media and Allwyn UK, operator of The National Lottery, as well as holding senior roles at Capital Radio, Bauer Media and the BBC.

Andria will join effectiveness expert Les Binet and System1’s Andrew Tindall on stage to take part in a live recording of Radiocentre’s Advertising Amplified podcast where the three will discuss a number of topics with podcast host Omar Oakes, including effectiveness, creativity and trust in advertising.

Global will also take to the stage for a session, titled ‘Behind the Secret to Growth’, exploring the research from the morning and looking at how audio continues to deliver mass trusted connection for audiences and commercial impact for advertisers. The session will feature Mark Hatwell, Director of Commercial Strategy & Client Development at Global, Chris Herbert-Lo, Head of Strategy at the7stars, Eva Grimmett, Chief Strategy Officer at PHD UK and Sally Ardis, Managing Director of Music Brands at Global.

Radiocentre’s Client Director, Lucy Barrett, says:

“We’re delighted that Andria is joining the line up. She is going to be great. These final speakers complete a robust line-up designed to put audio’s role in driving growth firmly in the spotlight. It’s going to be an insightful and entertaining morning, and as ever, it will be interspersed with some valuable networking opportunities too.”

Tuning In is free to attend for UK advertisers and agencies, and Radiocentre member stations. Secure one of the last few in-person tickets or sign up for the livestream here.

Full list of confirmed speakers:

Tom Swarbrick, Presenter, LBC
Katherine Ryan, Comedian and Presenter, What’s My Age Again?
Les Binet, Marketing Effectiveness Expert
Andria Vidler, President, Advertising Association
Andrew Tindall, Chief Growth Officer, System1
Tyler West, Presenter, KISS
Chloe Burrows, Presenter, KISS
Anne-Marie Lavan, Chief Marketing Officer, Bauer Media Group
Krissie Ford, Director of Client Strategy, Bauer Media Group
Eva Grimmett, Chief Strategy Officer, PHD UK
Chris Herbert-Lo, Head of Strategy, the7stars
Mark Hatwell, Director of Commercial Strategy & Client Development, Global
Sally Ardis, Managing Director – Music Brands, Global
Lucie Cave, Chief Creative Officer – Podcasts, Bauer Media Group
Donna Burns, Head of Insight, Radiocentre
Matt Payton, CEO, Radiocentre
Omar Oakes, Journalist, Editor, and Industry Commentator