David Miliband to speak at Tuning In: Advertising In Uncertain Times

Radiocentre’s latest Tuning In livestream will take place at 9.30am on Tuesday 2^nd March.

The two hour event, for advertisers, marketers and media professionals, will provide observations, guidance and tips for navigating uncertain times. Registration is free.

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Heart presenter Pandora Christie will host the event, with confirmed speakers including former Secretary of State David Miliband, who will provide a political overview during these uncertain times, looking at what a post Covid, brexit and Trump future may be like for businesses.

Providing an economic overview for the advertising and media industries is Oxford University fellow and renowned economist Dr Linda Yueh. Also joining Dr Linda on the Tuning In line up is Andy Nairn, one of the world’s most respected brand strategists and a founder of one of the UK’s most successful creative agencies, Lucky Generals.

From the Absolute Radio breakfast show, Dave Berry and Matt Dyson will discuss how their show has adapted since the pandemic struck in March – the pair will chat with Bauer’s Chief Content Officer Lucie Cave about the personal relationship broadcasters have with their listeners. Another duo speaking at the event will be Damian Scragg and Theresa Vallejo from audio organisation Veritonic, who will reveal new insights for marketers.

The event will be introduced by Radiocentre’s CEO Siobhan Kenny, who will provide an overview of the radio sector and how it has supported audiences and advertisers during the past year. There will also be new Radiocentre research launched by Client Director Lucy Barrett and Insight Manager Kamilah Kamara, looking at the pandemics impact on radio listening. Further speakers will be announced shortly.

Tuning In: Advertising In Uncertain Times will be Radiocentre’s eighth virtual event in the past year, with previous events watched by over 5,000 industry professionals. Past Tuning In guests have included radio stars Roman Kemp and Ronan Keating, advertising legends Vicki Maguire and Martin Glenn, along with music stars Howard Donald and Professor Green.

Radiocentre’s Client Director, Lucy Barrett said: “Who would have thought this time last year that virtual events would play such a big role in our lives. We’re very proud to have put on so many successful Tuning livestreams over the past year, helping thousands of advertisers ‘see radio differently’. I’m looking forward to presenting our interesting new research findings at March’s event, and can’t wait for people to hear from our best line up to date.”

Tuning In: Advertising In Uncertain Times will take place on 2^nd March at 9.30am. Sign up is free and you can register here.