Daily Press Summary | Wednesday 29 October 2025

Jennie Stubbs joins Radiocentre as Head of Learning and Development
Radiocentre has announced the appointment of Jennie Stubbs as its new Head of Learning & Development, bringing more than 25 years of radio industry experience to the role.
Radio Today

Simon Myciunka promoted as Bauer restructures management team
Simon Myciunka, currently chief executive of Bauer Media Audio UK, has been promoted to president of audio at the company, after it restructured its group leadership team.
Campaign (£)

‘Friendship meets partnership’: B&M and Bauer on evolving ‘Mission Christmas’
B&M and Cash For Kids are tapping into influencers, directional signage and the power of radio to take their 12-year tie-up to new heights.
Marketing Week (£)

Can audio advertising ever be a performance marketing channel? (Spoiler alert – it already is) 
With smart tech, real-time data, and pinpoint targeting, digital audio is turning every listener moment into a measurable opportunity.
Performance Marketing World (£)

Radiocentre’s October Creative Spotlight: Heinz
Radiocentre highlights Hogarth Worldwide’s playful Heinz radio campaign, featuring a floating human crouton.
Little Black Book

Google promotes fake content to millions on Discover news platform
Fraudulent sites with no history promoted as trusted publishers to millions by Google.
Press Gazette

MassiveMusic’s ‘Sound Science’ Study Reveals How Music Drives Advertising ROI
The largest UK study to date on music in advertising, conducted by MassiveMusic in partnership with the IPA, Les Binet, Prof. Daniel Müllensiefen, and CloudArmy.
Little Black Book

McDonald’s global Christmas ad to star The Grinch
The global McDonald’s 2025 Christmas ad is set to star The Grinch, Campaign has learned.
Campaign (£)

OpenAI completes shift to becoming for-profit
OpenAI has completed its conversion to a for-profit entity, a move that could allow it to raise billions of dollars in investment and potentially clear the way for a stock market debut.
BBC News

South Western Railway campaign highlights negative consequences of fare evasion
South Western Railway is targeting fare dodgers by using an out-of-home campaign to suggest that their destination will be “Shame” “Regret” or “Disgrace”.
Campaign (£)