Daily Press Summary | Wednesday 24 April 2024

Adwanted rolls out cross-platform digital audio measurement tool
Adwanted UK has launched AudioLab, a measurement solution for agencies that tracks impressions and listen-through rate on digital audio platforms, both streaming and podcast, in real time.
The Media Leader

Google is doing what it does best: delaying third-party cookie deprecation, again
Google announced Tuesday that it will, for the third time, delay the deprecation of third-party cookies on its Chrome browser. It cited regulatory hangups and insufficient industry readiness.
The Drum

Advertising generates profit, but not all media channels are equal
Advertising gives a short-term profit return on investment of £1.87 per £1 invested and this increases to £4.11 when sustained effects are included.
The Media Leader

TikTok faces US ban as bill set to be signed by Biden
The US Senate has approved a controversial landmark bill that could see TikTok banned in America.
BBC News

Online entertainment drives digital adspend as sector dwarfs GDP growth
The UK’s digital ad market grew by 11% in 2023, reaching a total value of £29.6 billion far outpacing GDP growth of 0.1% as the nation battles a fresh recession.
Marketing Beat

Government departments asked to spend 10% of ad budgets on innovation
Spending controls on advertising have been ‘reformed and simplified’, according to the UK Government Communication Plan 2024-25.
Campaign (£)

Faye Bamford joins Ian Roberts for Happy Radio Drivetime
Former Heart & Capital presenter Faye Bamford is joining Happy Radio to co-host the weekday Drivetime show with Ian Roberts.
Radio Today

Data: ‘Underdog’ brands like Greggs dominate brand strength rankings
‘Underdog’ brands like Greggs and Fairy which have a brand value of less than £900 million have been found to dominate brand strength rankings thanks to their connection with consumers.
Marketing Beat

The Fishbowl: Krissie Ford, Bauer Media
This interview series asks the media industry’s top salespeople 10 revealing questions, drawn from our fishbowl. The questions will be drawn at random and contain some tricky posers set by the commercial chiefs themselves. This week, it’s Krissie Ford, group client director at Bauer Media.
The Media Leader

Spotify turns up volume to make record profits
Music streaming giant Spotify has announced record profits of over €1bn (£860m) after a year of cutting costs and laying off staff.
BBC News