Daily Press Summary 23 January 2019

Daily Press Summary | Wednesday 23 January 2019

BBC claims it does not know what some star names are paid
The BBC has claimed it has no idea what many of its top stars are paid, a situation that MPs have described as “extraordinary”.
Telegraph

DCMS Committee steps up BBC pay pressure
Damian Collins-led body responds to corporation’s equal pay findings.
Broadcast (£)

Global earnings hit record ahead of outdoor spree
Radio group said year to March 2018 was ‘exceptional’.
Campaign (£)

‘It could have gone horribly wrong’: HSBC launches ‘sound identity’ in next phase of global brand refresh
HSBC’s brand boss admits coming up with an audio brand was “unfamiliar turf” but that she believes the bank has hit upon a sound that “pulls together everything we stand for”.
Marketing Week

Why ‘internal politics’ spells the end of an era for Gwyneth Williams and others at BBC radio
“Internal politics” is becoming the BBC’s kryptonite. Bad management was responsible for the departure of Simon Mayo, who resigned from his once hugely popular Radio 2 drive-time show after being forced into a loveless match with Jo Whiley.
Telegraph (£)

Al Young revisits his jingle-tastic youth via radio
St Luke’s executive creative director Al Young, chooses Highways England’s ‘Don’t Be A Space Invader’ as this month’s winner of the Aerial Awards.
Campaign (£)

Celebrity social media influencers pledge to change way they post
Clampdown on stars being paid for endorsing products without disclosing firm rewards them.
Guardian

Brett Spencer joins Bauer Media from BBC Radio
The BBC’s former digital editor for its popular music stations, Brett Spencer, is heading to One Golden Square as Digital Content Director.
Radio Today

Has Fyre Festival burned influencers?
Kendall Jenner was reportedly paid $250,000 (£193,000) for one single Instagram post announcing the launch of ticket sales and offering her followers a discount code.
BBC News

Don’t trust Daily Mail website, Microsoft browser warns users
Mail Online rated one out of five for credibility by new feature to fight fake news.
Guardian

A media answer to media’s diversity problem?
Bountiful Cow’s Erika Mari reflects on the disappointing results of this year’s IPA diversity survey and the concerns she has as a 35 year old woman working in the advertising industry.
Mediatel

‘We’re serious about audio’: The Economist launches daily news podcast with 8 staffers
The Economist is the latest publisher to launch a daily news podcast in order to broaden its reach in audio and ultimately drive people to subscribe.
Digiday

What my gran would say about Gillette
Gillette’s adoption of purpose is the last resort of a desperate marketing department, writes Dominic Mills.
Mediatel