Daily Press Summary | Wednesday 22nd September 2021

‘Turn on, tune in, and win’: SMEs urged to run radio ads
Small and medium sized businesses are being urged to tap into the power of radio advertising with the launch of a new digital hub, providing guidance, insight and inspiration, backed by a new ad campaign being on the airwaves can help firms build their business.
Decision Marketing

Major audio investment gap exists for marketers
US: Consumers spend 31% of their media time with audio, yet brands only allocate 8.8% of their media budget to audio, with 25% of brands missing from audio entirely, a new report from WARC and iHeart Media finds.
WARC

Ofcom offensive language report: Audiences are more concerned about discrimination than swearing, new research finds
Broadcasting watchdog Ofcom says it has conducted its “most thorough and detailed report on offensive language” ever to help regulators understand how tastes and tolerances evolve over time; it comes as it faces “no let-up” in complaints following a record year in 2020-21.
Sky News

Is a Code of Conduct enough to rein in misleading influencers?
How will social media influencers respond to a marketing industry Code of Conduct?
Mediatel

Radiocentre Promotes Radio Advertising to Support Brilliant Businesses Across the UK
Campaign uses voices of real business owners from across the UK who have leveraged radio with great success in their own campaigns.
Little Black Book

Calls for industry review over concerns musicians get ‘meagre returns’ from streaming system
According to the Broken Record campaign, under the current system artists receive around 16% of the total income from streams, while record companies receive around 41% and streaming services around 29%.
Sky News

McDonald’s pledges to take most plastic Happy Meal toys off the menu by 2025
The days of plastic Pokémon and Peanuts characters in McDonald’s Happy Meals are numbered. The world’s No 1 burger chain has announced it plans to reduce the use of virgin fossil fuels in its popular toys by 90% by the end of 2025.
The Drum

Momentum Worldwide launches hybrid experience platform
WhiteBox blends real life and virtual events for brands.
Campaign (£)

Former Wireless and Global exec Paul Smith joins AdTonos
AdTonos has appointed Paul Smith as Senior VP of Sales to support the global growth of sales, with a primary focus on the UK.
Radio Today

Children see viral fake news about Covid and vaccines on TikTok
TikTok was used to serve up Covid-19 misinformation videos to children as young as nine, an investigation into the popular social media app found.
The Times (£)

Harry Styles haunts Noel Gallagher with win at Ivor Novello Awards
It comes eight years after Noel Gallagher praised the event, which recognises songwriters, “because clowns like One Direction aren’t invited”.
BBC News

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