Daily Press Summary | Wednesday 15 October 2025

IAB Upfronts 2025: Bauer Media launches AudioXi Moment
Bauer Media launched AudioXi Moment at the IAB UK Media Upfronts 25 event on 14 October.
The Media Leader

Help I Sexted My Boss joins Global Player
Audio Always’ comedy podcast Help I Sexted My Boss will appear on Global Player a full day before it’s available elsewhere in a new partnership.
Radio Today 

EE helps people find ‘hidden treasures’ in spot for iPhone 17 Pro
EE has unveiled a campaign showcasing how its network, paired with the new iPhone 17 Pro, can help people stay “one step ahead”.
Campaign (£)

WPP boosts AI marketing with $400mn Google deal
Access to Gemini and video generator Veo will allow for faster campaigns following Cindy Rose’s first move.
Financial Times (£)

Autotrader Shines Light on Car-Buying Triggers for Younger Drivers
In partnership with IMA, Autotrader launches a powerful new brand platform for a new generation of car buyers.
Little Black Book

Havas raises 2025 outlook after 3.8% Q3 growth
Havas has raised its full-year guidance for 2025 following a strong third quarter as net revenues grew 3.8% on an organic basis to €656m (£572m).
Campaign (£)

Instagram to bring in version of PG-13 system to protect children, says Meta
Company says rules similar to US ‘parental guidance’ film rating will be applied to teenagers’ accounts.
The Guardian

Will Mould exits 160over90
Will Mould, senior vice-president experiential Europe at 160over90, has left the agency after more than 12 years.
Campaign (£)

The Ordinary’s ‘Periodic Fable’ Spotlights Beauty Industry Mistruths
Surreal film from Uncommon sees a classroom hypnotically performing skincare trends to highlight the use of misleading marketing jargon in the beauty industry.
Little Black Book

Are you making the most of Radiogauge?
Radiogauge is a free service that provides qualifying advertisers with robust data to help them understand the effectiveness of their radio campaign.
Radiocentre.org