Daily Press Summary | Tuesday 4 November 2025

Big audio ‘is dynamite in amplifying campaign spend’
Audio is among the most-profitable media for advertisers and delivers notably higher profit-ROI than the all-media average, both short-term and full-term.
Decision Marketing

John Lewis Christmas ad focuses on father/son connection via 1990s rave
John Lewis & Partners has transported viewers to a 1990s rave for its 2025 Christmas campaign, homing in on the relationship between a father and son.
Campaign (£)

Bauer and Currys launch Black Friday radio takeover
Bauer Media Audio UK and Currys have joined forces once again for a major Black Friday campaign running across Hits Radio, KISS and Absolute Radio.
Radio Today

Dawn French returns in 2025 M&S Food Christmas ad with cameo from Tom Kerridge
The Marks & Spencer Food Christmas ad stars comedian Dawn French once again, with a cameo appearance from chef Tom Kerridge.
Campaign (£)

Christmas Is a Year in the Making for Morrisons
Leo UK and director Aaron Stoller capture Morrisons’ farmers, food makers and colleagues preparing for Christmas everyday of the year.
Little Black Book

The BFG returns for Sainsbury’s Christmas ad campaign 
Sainsbury’s has unveiled the return of the BFG in its new 2025 Christmas advert, which features a “Greedy Giant” and a real Sainsbury’s colleague, Annie.
Marketing Beat

Fred Sirieix Skydives Into Festive Door-to-Door Drama for People’s Postcode Lottery Christmas Campaign
Crafted in-house by People’s Postcode Lottery and directed by Vince Peone through The Gate, the festive TV ad sees Davina McCall, Emma Willis and Mike Wedderburn spreading seasonal cheer.
Little Black Book

Lidl asks ‘Why do we love Christmas so much’ in 2025 festive ad
Lidl is asking “Why do we love Christmas so much?”, in an ad that shows family and friends coming together around the festive period.
Campaign (£)

Puss has Been in Boots Doing His Christmas Shopping in Festive Ad
Fairytale favourites are invited to ‘Gift Happily Ever After’ in the retailer’s festive campaign, led by VML and directed by DOM&NIC, celebrating the fairest beauty gifts in all the land.
Little Black Book

Romance beckons in Aldi’s latest Kevin the Carrot Christmas ad
Aldi has revealed its 2025 Christmas campaign, marking a decade since the launch of its popular mascot Kevin the Carrot with a romantic adventure in its latest festive advert.
Marketing Beat