Daily Press Summary | Tuesday 23 April 2024

Deezer and Global sign exclusive ad sales deal
All of Deezer’s audio content, both online and in app, will be integrated into Global’s digital advertising exchange, DAX, providing advertisers with access to its catalogue of music.
Radio Today

Spotify leaves the IAB; no longer certified
Spotify is no longer a member of the IAB, having quietly ceased its membership in the last three months.
Podnews

Answer to the government’s AI challenge? The creative industries
Opinion: Our already world-leading creative industries could be the niche we need to become an AI superpower. This is how the government can help.
The Media Leader

Tesla lays off marketing team
Affected employees sat on Tesla’s growth content team and within its design studio.
Campaign (£)

CEO Andy Jassy says Amazon using machine learning to supercharge ad personalisation
Amazon CEO Andy Jassy has revealed how the tech firm intends to harness the power of AI to recruit more consumers and develop highly-targeted advertising strategies.
Marketing Beat

TikTok says it will fight US ban or forced sale after bill passes
Platform’s future in US in doubt after House approves bill ordering Bytedance to sell stake.
The Guardian

Moving BBC radio to an ad-funded model would be a disaster, says Radiocentre
As the UK government reviews the future of BBC funding – and following the news that the BBC will start selling ads alongside its podcasts on third party platforms – Radiocentre has investigated what would happen if all of the BBC’s radio services were paid for by advertising.
Complete Music Update

Reckitt picks McCann London’s MCS for social and influencer account
The first campaigns will go live for Veet, Durex and Dettol in the summer.
Campaign (£)

Ipsos adds YouTube data to Iris platform
Market research company Ipsos has integrated YouTube data into its audience measurement solution, Ipsos Iris, in collaboration with UKOM.
The Media Leader

Sky Media enhances Search Behaviour Targeting with fresh partnership
Sky Media’s Search Behaviour Targeting is partnering with search data firm Captify to act as a leader in insights and offer more granular and bespoke targeting for brands.
Marketing Beat