Daily Press Summary | Tuesday 15 October 2019

How Specsavers’ ad raises a much-needed giggle
Digitas UK chief creative officer, Emma de la Fosse, chooses Specsavers ‘Morse UK’ as this month’s winners of the Aerial Awards.
Campaign (£)

Why digital is transforming the audio landscape
Ahead of the Future of Audio conference this week, Bauer Media’s Simon Kilby places his bets on what will define the future of the medium.
Mediatel

‘Is reaching a million streams really success?’ Miraa May questions the numbers game
The music industry puts too much emphasis on numbers and data, according to Miraa May.
Music Week

Nominations revealed for the Student Radio Awards 2019
The awards will be announced and handed out at a ceremony at indigo at The O2 on Thursday 7th November.
Radio Today

Paul Dacre clashes with Daily Mail successor over ad sales performance
Former editor Dacre challenges performance of Geordie Grieg in open letter to Financial Times – but Mail publisher says ad revenue is up.
Campaign (£)

Telegraph owner blames ‘structural decline’ as profits drop
Rise in online subscriptions fails to make up for sliding print sales and advertising slump.
Financial Times (£)

Programmatic audio the next frontier, but conversion tracking and ROI pose big challenge
Ahead of Programmatic Punch UK this December, panellist and partner, Cristina Constandache, Chief Revenue Officer at Viber, discusses underlying concerns for transparency, why ad fraud and brand safety continue to be a key concern, and programmatic out of home/TV.
The Drum

UK digital adspend up 13% to £7.3bn in first half 2019
Spend on video grows 27% to £1.3bn.
Campaign (£)

How the rise of companion podcasts caught everyone off guard
The appetite for podcasts continues to grow, but the latest hit – audio accompaniments to hit TV shows and movies – has opened up a huge new sub-genre.
Warc

Audio Always launches paid work placement scheme
MediaCityUK based Audio Always has launched a work placement programme, Four Weeks For Your Future, designed to give real-life, hands on experience in the audio industry.
Radio Today

UK and US help drive global martech spend up 22% to reach £95bn
Creativity still favoured over strategy and data by half of brands.
Campaign (£)