Daily Press Summary | Thursday 30 April 2026

Audio doesn’t have a belief problem. It has a growth opportunity
96% of advertisers are backing audio, now investment needs to follow, writes the president of Bauer Media Audio.
The Media Leader

UK adspend increased 6.4% in 2025 as AA/Warc updates data presentation
Advertising expenditure rose 6.4% year on year in 2025 to reach £46.7bn, the latest AA/Warc Expenditure Report has found. In real terms (after inflation), advertising expenditure grew by 2.9% year on year.
The Media Leader

Spotify shares slump as investors fret about impact of price rises
Music streamer forecasts weaker subscriber growth and profits
Financial Times (£)

AA/WARC Expenditure Report 2025: Industry comments
“This latest expenditure report shows strong momentum for radio, with online revenues among the fastest growing digital elements, up 14.9% in 2025.” – Matt Payton, CEO, Radiocentre
Media Shotz

UN and CAN warn of AI-driven global information integrity crisis
“The integrity of the global information ecosystem is at a crisis point, and the rapid adoption of AI technologies is intensifying this deterioration at a pace that demands urgent attention.”
The Media Leader

Iran war: agency groups flag ‘uncertainty’ and ‘drag’ on revenue
WPP and Omnicom have raised the impact of the war in Iran as they reported results this week.
Campaign (£)

Omnicom’s John Wren says Q1 growth marks ‘successful integration of Interpublic’
Omnicom has posted its first full quarter of results since its takeover of rival Interpublic Group (IPG), with chief executive John Wren hailing “momentum and cohesive growth across the organization.”
The Drum (£)

WPP Names Former IKEA CEO Peter Agnefjäll to Board
WPP appoints ex-IKEA CEO and president Peter Agnefjäll as non-executive director, bringing experience in global retail transformation, omnichannel growth, and consumer-centric strategy.
Little Black Book

Out of the restaurant and into the kitchen: why brands are rejecting ad agencies serving “overbaked” ideas
Collaboration between clients and agencies on creative ideas is on the rise as brands seek greater chemistry with the people working on their brief and a broader remit.
Campaign (£)

Commercial radio has more publicly available effectiveness research than any other medium
Consult our extensive online collection of studies to deepen your understanding of audio listening and advertising.
Radiocentre