Daily Press Summary | Thursday 25 April 2024

Unilever and Amazon more than doubled radio investment in 2023
Radio revenues are back in growth with the first quarter of 2024 rising by 5.2% compared to the same period last year.
Radio Today

AA/WARC: Performance channels dominate UK adspend for the first time in 2023
Adspend in the UK increased by 6.1% reaching $36.6bn, of which performance marketing channels accounted for $28.7bn – more than three-quarters of the total spend.
Campaign (£)

ITV boss says BBC ‘bleats about budgets’ then blows cash on Suits
Kevin Lygo criticised the corporation for spending licence-fee money on acquiring expensive American programmes like the legal drama starring Meghan Markle.
The Times (£)

Podcast: Future of Audio key interviews — Radiocentre on BBC ads and Acast on podcast measurement
The Future of Audio and Entertainment included some of the most influential players in commercial audio and online platforms. This week Radiocentre CEO Matt Payton joins us on the podcast.
The Media Leader

UK digital adspend grows to £30bn
This year’s IAB/PwC Digital Adspend report showed an increase of 11%.
Campaign (£)

US TikTok ban would be ‘devastating’, UK firms warn
A TikTok ban in the US could have a “potentially devastating” impact on some UK businesses, online traders are warning.
BBC News

Thangam Debbonaire: ‘Labour will champion creative industry’
Shadow culture secretary says Tories have ‘failed’ on skills as she sets out her party’s promises.
Broadcast (£)

The Guardian pens open letter to ad industry as death of cookies threatens funding model
The Guardian newspaper has penned a new blog and open letter to the the ad industry after it updated the first layer of its consent banner, simplifying cookie rejection for readers.
Marketing Beat

Advertising generates most profit after first 13 weeks of a campaign
A study into advertising effectiveness has found that most (58%) of advertising’s total profit generation for clients happens after the first 13 weeks of a campaign.
Campaign (£)

Taylor Swift hits 1bn Spotify streams in a week with Tortured Poets Department
Swift’s new album breaks another streaming record after already becoming the platform’s most-streamed album in a day.
The Guardian