Daily Press Summary | Thursday 18 April 2024

Radio 4 ‘would face 50pc funding cut’ if BBC ditched licence fee for advertising model
Most BBC radio stations would be loss-making and many would be forced to close, analysis suggests.
The Telegraph (£)

Ad-funded BBC ‘can lead to market failure’
A BBC that is funded by advertising “would be bad for everyone”, according to new research.
The Media Leader

Hits Radio launches national TV campaign as heritage services rebrand
Bauer has launched a national television campaign to advertise Hits Radio as 16 heritage stations join the network.
Radio Today

Global Launches Capital Buzz!
Global today revealed a brand new gen z digital brand, Capital Buzz, a fresh identity for the hugely popular PopBuzz, combining the digital brand’s authority on all things pop culture and gen z with the scale of UK’s No.1 Hit Music Station, Capital.
Little Black Book

McDonald’s gets operatic as it injects a ‘little more mmm’ into its burgers
“A little more mmm” comprises two films, in 30- and 60-second executions, which convey how McDonald’s has improved the flavour and succulence of its flagship burgers.
Campaign (£)

Usain Bolt stars in new Unilever Dirt Is Good spot
Unilever is putting Usain Bolt front and centre of Dirt Is Good, a multi-million pound marketing campaign to support the launch of its new Persil Wonder Wash product.
Marketing Beat

TikTok questioned by EU over Lite app that ‘pays’ users for watching videos
European Commission has concerns about app’s impact on children, as well as addiction.
The Guardian

Giffgaff and MG OMD launch carbon offsetting fund for clients and agencies
The Up To Good Collective Fund invites clients and agencies to donate a percentage of media spend to social causes.
Campaign (£)

Amazon launches AI playlist tool in beta
Amazon Music has launched a new AI playlist creation tool in beta for a small number of US users. This comes hot on the heels of a similar new feature announced by Spotify earlier this month. 
Complete Music Update

Creative Spotlight: The Weetabix discovery
April’s stand-out ad comes from Weetabix. The tongue-in-cheek ad, created by Bartle Bogle Hegarty, suggests the reason Britain has been underperforming recently is because people haven’t been eating enough Weetabix.
Radiocentre