Daily Press Summary | Monday 5 May 2026

Specsavers evolves iconic tagline for first time in 22 years
The retailer has tweaked its ‘Should’ve gone to Specsavers’ brand line to better showcase the full range of services it offers and drive consideration.
Marketing Week (£)

Careless Whisper tops Smooth’s All Time Top 500 chart
Careless Whisper has been named the UK’s favourite song by Smooth Radio listeners in the station’s latest chart.
Radio Today

Admiral Insurance Helps Holidaymakers Be Ready for Anything
McCANN Bristol’s campaign returns to Admouth to encourage travellers to embrace life’s adventures.
Little Black Book

Oscars says AI actors and writing cannot win awards
The Academy of Motion Picture Arts and Sciences has clarified that only acting and writing for films done by humans will be considered eligible to win an Oscar.
BBC News

Safestyle explores home improvement drama with 1960s parody
Windows and doors manufacturer Safestyle has launched a campaign illustrating how people can be dramatic about home improvements, but Safestyle never is.
Campaign (£)

Stories That Matter: Advertising has reached peak self-delusion
Opinion: The UK ad market grew 6.4% last year. Congratulations to Google, Meta, and Amazon.
Substack

Anchor gets “absolutely buttered” in first work by Havas London
Butter brand Anchor has released its first work by Havas London since appointing the agency last summer.
Campaign (£)

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