Daily Press Summary

Daily Press Summary | Monday 12th November 2018

Global domination: Stephen Miron’s masterplan to reshape UK out of home
Whirlwind purchases by the radio group have served notice to the UK media industry that it intends to be an unrivalled destination for marketers looking to build brands.
Campaign (£)

Locations revealed for small-scale DAB demand
Ofcom has today published details of the responses to the call for expressions of interest for small-scale DAB locations.
Radio Today

Global requests new Ofcom boundary changes
Global has requested a number of changes to the new regional boundaries affecting some of its radio stations.
Radio Today

Spice Girls reunion tour breaks Ticketmaster records
The on-sale for the Spice Girls 2019 UK stadium tour shattered previous records to become Ticketmaster’s busiest ever.
Music Week

Pandora rolls out its ‘Sound On’ brand narrative in time for holiday travel
(US) Streaming audio provider Pandora has unveiled its new brand narrative platform and nationwide campaign inspired by the power music and sound have to make each life moment better, called ‘Sound On.’
The Drum

Clearcast halted Iceland’s plans to reuse Greenpeace ‘Rang-tan’ film
Political associations of Greenpeace meant the supermarket had to change plans for its purpose-led Christmas campaign.
Campaign (£)

Deja vu: Sainsbury’s Christmas ad smacks of John Lewis campaign
Both feature school plays and samey straplines, but Sainsbury’s is ‘not worried’.
Guardian

Marketers allocate more cash for technology than staff for the first time
The relentless march of technology has seen human marketers overtaken by so called ‘martech’ for the first time with chief marketing officers now allocating a greater proportion of their budgets to digital tools than internal staff.
The Drum

Word to the wise: how voice tech is making the web more accessible for older users
The world of online is being illuminated for the first time for many older people and people with restricted eyesight as voice technology removes previous barriers to entry. So how about we stop ignoring them when it comes to marketing on such devices?
The Drum

Female-Led Radio Station Rises From ‘Toxic’ Ashes
After accusations of racism, sexism, transphobia, and homophobia shut down London’s Radar Radio last April, a new “female-led” station has emerged to take its place.
Jezebel