Daily Press Summary | Friday 19 April 2024

Could radio be the key to punching through the performance plateau?
Mark Barber, planning director at Radiocentre discusses the power of radio as a performance marketing tool.
Performance Marketing World

Radiocentre: ‘BBC Radio could not be funded by advertising’
Industry body for commercial radio analyses the viability of wholly ad-funded BBC Radio.
Campaign (£)

Economic study shows BBC radio could not be funded by advertising
Detailed analysis of the radio advertising market, conducted by a team of leading competition economists at Compass Lexecon, has revealed the potentially devastating impact of an ad-funded BBC radio for audiences, advertisers and the BBC itself.
Radiocentre

Bauer to change branding on the Radio City Tower in Liverpool
The Radio City Tower is set to become the Hits Radio Tower as Bauer makes plans to change the outside branding.
Radio Today

Campaign Media Awards 2024: winners revealed
Zenith and MG OMD were among the big winners at the Campaign Media Awards 2024, which took place today (18 April) at the Royal Lancaster London hotel.
Campaign (£)

Netflix: Profits soar after password sharing crackdown
Netflix says its profits have soared in the first three months of this year, partly thanks to a crackdown on password sharing.
BBC News

Publicis shakes up board structure as Sadoun takes unified role
Global agency group Publicis has shaken up the higher echelons of its governance structure, merging its supervisory and management boards to form a coherent whole.
Marketing Beat

10 ways to improve integrated planning and execution
Opinion: In an update on a 2020 piece, Ian Mc Grath looks at ways to improve integrated campaigns as we shift from an ‘either/or’ approach to ‘and’ thinking.
The Media Leader

Meta releases new version of its AI model – and makes it open to the public
Meta AI chatbot is now more powerful than free version of ChatGPT, Facebook owner claims.
Independent

Google streamlines structure to speed up AI efforts
Teams tackling artificial intelligence models unified under leadership of DeepMind founder Demis Hassabis.
Financial Times (£)