Daily Press Summary | Friday 16th March 2018
New DAX study predicts rise in voice-activated devices will drive change among advertisers
A new study by DAX, the digital audio exchange created by Global, entitled The Rise of the Digital Audio Advertiser has explored advertisers’ and media agencies’ views on digital audio.
Wickes brand chief on life with Christian O’Connell
The DIY brand is in its sixth year of partnership with Absolute Radio’s most popular programme, The Christian O’Connell breakfast show.
IHeartRadio files for bankruptcy
The US radio giant has debts of $20 billion and have filed in an attempt to restructure the debt.
iHeartMedia: runway model
Struggling companies are fond of the word “runway” as a metaphor for the time needed for a turnround. That definition could usefully be broadened to include the breathing space needed to agree an orderly windup.
Financial Times (£)
MoneySuperMarket: We need our brand to be more famous than our ads
The price comparison website is rethinking its marketing strategy as it looks to move beyond TV and Google and give marketing more strategic importance.
BBC launches ‘fake news’ game for young people
The BBC has launched an interactive game to help young people in the UK identify fake news.
Ed Sheeran, Coldplay and Gaga line up for Elton John covers album
Ed Sheeran, Coldplay, Lada Gaga, Pink, The Killers and Sam Smith are among the artists to feature on a new Elton John covers album.
Clear Channel set to end limbo after parent iHeartMedia files for Chapter 11
Clear Channel faces a “liberating” future after US parent company iHeartMedia filed for Chapter 11 bankruptcy to wipe out $10bn (£7.2bn) of debt.
Danny Boyle confirms he is working on script for Bond 25
The Trainspotting director has ended months of speculation as he says he and John Hodge have a “great idea” for the script.