Daily Press Summary | Friday 13 September 2019
Better together: why the media trade bodies have partnered
Inspired by their German counterparts, the UK’s media and advertising trade bodies have embraced a new spirit of collaboration. On behalf of the whole group, Denise Turner and Tim Elkington explain why.
Mediatel
Samsung and Heinz found advertising next to fake ‘cancer cure’ videos on YouTube
YouTube has become embroiled in a fresh ad safety scandal following revelations that big-name brands including Samsung, Grammarly and Kraft Heinz have seen their advertisements displayed alongside fake cancer cure videos.
The Drum
Spotify is cracking down on family plan sharing again by asking for user locations
The plan is only for ‘family members residing at the same address’.
The Verge
Regional Content team restructure at Hits Radio
Bauer Media has made a series of management changes across its Hits Radio Network.
Prolific North
Most publishers not using consent platform for programmatic ads
IAB reported that just 38% of publishers sell ‘81% or more of their inventory’ with a CMP.
Campaign (£)
Viewers more likely to watch Disney TV than BBC’s Britbox
British audiences are more interested in subscribing to Disney’s new streaming platform than the joint BBC-ITV service Britbox, research suggests.
The Times (£)
Advertisers are drowning in data, Kantar study says
“Gone are the days when the idea is to get all the data one can get their hands on.”
Campaign (£)
US radio exec Caroline Beasley lined up for Drive to Digital
CEO of the Beasley Broadcast Group, Caroline Beasley, is lined up to speak at this year’s Drive to Digital event.
Radio Today
Twitter finds 75 micro-influencer groups ‘open’ for brand support
By analysing key information about users at a granular level for the first time, Twitter wants to provide brands with a roadmap for reaching small but highly influential groups.
Campaign (£)
The 100 best albums of the 21st century
Forty-five music writers to rank the definitive LPs of the 21st century so far.
The Guardian