Creative Spotlight: Night Nurse

Catchy. Festive. And oh-so-relatable.

This ad hits all the right notes, quite literally. Using a playfully reworked version of a familiar Christmas song, Night Nurse leans into the seasonal truth we’re all grappling with: colds, coughs, and the dreaded flu just in time for Christmas.

‘Your sore throat it hurts, it’s giving you grief so take some Night Nurse to get some relief. Colds and flu are spreading, it’s what we’re all dreading. Colds and flu are coming to towwwnnn….’ all sung in the tune of Santa Clause is coming to town is an earworm in the making, destined to alter the lyrics of that song in the minds of consumers for winters to come (especially if this creative route remains). The contrast between the upbeat tune and the miserable reality of cold and flu symptoms is a brilliant bit of creative tension, earning high marks for relevance and cut-through.

A refreshing twist on a category often dominated by dry, symptom-listing scripts, this radio ad tackles snotty noses with humour, warmth and charm.

Creative agency: Digitas