References to Events and Tournaments

The advertising code prevents advertisers from seeking to imply endorsement or official association with such events, where no formal agreement of this kind exists.

Radiocentre Clearance is unlikely to challenge a brief, factual reference to the event in a newspaper or betting ad.

However, from a legal perspective, the name of the event (e.g. World Cup), and the organiser (e.g. FIFA), are usually protected word marks. It is strongly advised that you seek legal advice before using a protected word mark, as clearance from Radiocentre does not protect you from a legal challenge.

Major events usually publish branding guidelines, which will help you navigate the legal risks.