Connecting with audiences
The UK’s commercial radio industry reaches 38 million people each week and our stations connect with audiences that other media struggle to reach.
Radiocentre’s Beyond the Bubble research highlights how over 12 million people rely on commercial radio as their principle source of information and are far less likely to seek news elsewhere. A summary for political stakeholders (here) highlights key insights into a huge, politically active audience.
Our members employ hundreds of journalists who work tirelessly to ensure that listeners are provided with thousands of trusted news bulletins every week. See a small snapshot below of how Global and Bauer connect with audiences.
Global is home to brands such as Heart, Capital, Smooth, Radio X and Classic FM, to name a few.
To connect and for more information on Global and the the Global newsroom, click here.
Bauer Media is home to brands such as Absolute Radio, Magic, KISS, Scala, Jazz FM and Hits Radio, and many more.
To connect and for more on Bauer Media and their news teams, click here.
Support commercial radio
While hugely popular, commercial radio faces a number of significant challenges. The All-Party Parliamentary Group (APPG) on commercial radio works with a large cross-party group of parliamentarians to support the sector and is chaired by former radio executive Andy Carter MP.
Radiocentre is the industry body for commercial radio. We provide UK commercial radio with a collective voice on issues that affect the way that radio stations operate, working with government, politicians, policy makers and regulators to secure the best environment for growth and development of the medium.
We represent over 90% of commercial radio in terms of listening and revenue to promote the benefits of advertising to commercial radio’s 38 million listeners.