Commercial radio opens new chapter in improving radio regulation

Following the Brexit vote in the UK,  a new strategy for improving consumer warnings on radio advertisements is being unveiled by Radiocentre, the industry body for UK commercial radio, at the European Radio Show in Paris next Monday, 30 January.

The case for reducing the burdensome Ts&Cs which are particularly intrusive in an audio environment yet do not succeed in protecting consumers has been made to UK and European regulators by Radiocentre over the last year, backed by extensive consumer research. The powerful consumer protection argument has carried it through to the next stage of the EU’s deregulation programme, the REFIT platform, where it will be considered in due course.

Article 4 of the European Consumer Credit Directive mandates the inclusion of long-winded terms and conditions in credit advertising. Radiocentre will reveal on Monday its two-pronged approach to the campaign following the Brexit vote. First, continuing to explain the case to European regulators and presenting fresh research to them, together with the Association of European Radios. Simultaneously, the new opportunity which presents itself for the UK in a post Brexit world, is to lead the way in more effective, better targeted consumer warnings.  This will be a fresh focus for attention in the coming months, circling back with the UK Government who have always been very supportive.

Siobhan Kenny, CEO of Radiocentre says: “Despite the vote to leave the EU, Radiocentre continues to explain our case in Europe because it will continue to be relevant in the UK. We are excited by the prospect of working with the UK Government to be in the vanguard of better regulation which works for consumers and for businesses.  As we move towards Brexit, we will be presenting the UK Government with fresh research and hope they seize the opportunity to redefine regulation to ensure commercial radio can thrive and survive.”