Copy Guidelines - Radiocentre

Tuning In
The audio market
Why use radio?
How to do it
Clearance
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Tuning In

The audio market

New national radio brands, the advent of smart speakers and a surge in streaming and podcast listening has led to an audio revolution.

Why use radio?

Whether new to radio or wanting to use radio better, here's why radio will be an effective advertising medium for your brand

How to do it

Getting your radio campaign to air has never been easier. Here's what you need and how to make it creatively brilliant.

Clearance

To enquire about ad clearance call 020 7010 0608 in office hours, 07710 400276 outside of hours or clearance@radiocentre.org

The UK codes for broadcast advertising (BCAP Code) and non-broadcast advertising (CAP Code) are available to view on the Advertising Standard Authority’s website. These Codes are amplified by the regulator’s Advice & Resources.

Whilst these Codes are easy to read and understand, we publish our own guidelines, giving practical advice on how we interpret and apply them.

A full index of the Guidelines and Help Notes can be found here, or alternatively, you can call us on 020 7010 0608 with any copy advice questions, or email us at clearance@radiocentre.org.