Audio Ad of the Year 2025: judges unveiled

Uncommon’s Richard Biggs, AMV BBDO’s Laura Rogers and BBH’s Stuart Royall are the judges for Radiocentre’s Audio Ad of the Year, in partnership with Campaign.

Now in its fourth year, the award recognises the best in commercial audio, celebrating the best work that’s run throughout this calendar year. The trio of judges will draft a shortlist from a longlist of 10, based on scripting, production, creative execution, memorability and resonance. Entries close on Friday, 10 October.

Meet the judges

As the winner of last year’s award (for Hiscox’s “Bad knockoff”), Uncommon creative director Richard Biggs knows what’s needed to make all the right noises. Previously at Wieden+Kennedy, 4Creative and Mother London, Biggs was a co-creative director on Channel 4’s 2016 much-celebrated, multi award-winning “We’re the Superhumans” campaign. 

At Uncommon, he works with a client list that includes Ocado, Motorway, British Airways, Depop and EA Sports.

Laura Rogers is executive creative director at AMV BBDO, having joined from Pablo (where she was managing creative director) in 2023. Before then, she was global creative director at Adam & Eve/DDB, overseeing the Unilever account and creative director and partner at The & Partnership. 

She has been nominated for 20 (and counting) Cannes Lions awards over the course of her career and has worked with numerous boldface clients, including Deliveroo, Philips, Argos and the Mercedes F1 team.

Stuart Royall is creative director and partner at BBH and, together with partner Phil Holbrook, has been shortlisted five times for this year’s Campaign Big Awards for “Fizzooka”, creating a Fortnite rocket launcher for confectionery brand Mentos. 

In 2018 his debut film A Little Grey won best animation at the Manchester Film Festival and was shortlisted for a BAFTA. In 2022, his book Tits, Boobies and Loons And Others Birds Named by People Who Clearly Hate Birds was published by HarperCollins.

Commercial radio reaches record listener share

This year’s award comes at a time when commercial radio’s share of listeners is at a record high of 55.7%, compared to 42.1% for the BBC, according to the most recent RAJAR (Radio Joint Audience Research) figures.  Each week, 39.5 million people tune in to commercial radio, which is 8.4 million more than the BBC.

This momentum is highlighted in Radiocentre’s new ad campaign, Advertising Amplified, which is voiced by Diane Morgan and shines a light on the power of radio and audio to amplify the impact of advertising.

Free to enter, the Audio Ad of the Year is a great way for agencies and advertisers to reflect on their successes, showcase the best of their work and find further connections with a wider audience.

The Award is free to enter here, deadline Friday 10 October.