AMV BBDO scoops Media Excellence: Radio & Audio in Campaign BIG Awards


AMV BBDO has won the award for Media Excellence: Radio & Audio at the Campaign BIG Awards for its ’90 in 90’ campaign for BT Sport.

The campaign to promote BT Sport’s coverage of this year’s FA Cup consists of 90 separate radio ads, each playing out a different minute, from a different game, painstakingly researched from the 147-year history of the trophy.

Listen to one of the ads here.

Lucy Barrett, Client Director at Radiocentre, said:

This campaign is a fantastic example of how radio can give creatives the freedom to make work of breadth and scale that no other medium could offer. ’90 in 90’ is exhilarating, dynamic, and can mean something unique to every football fan that hears it – a very worthy winner of the Radio & Audio category.”

Other campaigns shortlisted for the Radio & Audio category which was sponsored by Radiocentre for the second year running, included Hiscox’s “Synth” by Abbott Mead Vickers BBDO and Dexcom’s “Fistbump” by McCann Birmingham.

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