A six-part series hosted by Omar Oakes, exploring how radio and audio can amplify the impact of your advertising.

More episodes will be released monthly, sign up to our newsletter to be the first to know when they drop.

 

EPISODE ONE

Speed of Sound: How Digital Innovation is Accelerating Audio Advertising

Guests:
Faye Trinquart, Strategy Director at Global’s DAX Audio
Tom Coare, Head of Audio at OMD UK
Matt Payton, CEO of Radiocentre

In our first episode, we explore the scale, sophistication, and effectiveness of UK commercial audio – a platform which now reaches 76% of UK adults every week, with commercial broadcasters providing access to c. 90% of listening hours.

Stream here

 

EPISODE TWO

The defining role of emotion in effective audio advertising

Guests:
Andrew Tindall, SVP of Global Partnerships, System1
Donna Burns, Head of Insight, Radiocentre

 

In this episode of Advertising Amplified, System1’s Andrew Tindall and Radiocentre’s Head of Insight Donna Burns talk to Omar Oakes about the significant role of emotion in audio advertising.

Stream here