Entries open for Audio Ad of the Year 2026

Entries are now open for Radiocentre’s 2026 Audio Ad of the Year award, in partnership with Campaign.

The free-to-enter competition celebrates the craft, creativity and impact of audio advertising, championing standout work and the teams behind it.

Last year, Twix’s ‘Harmonizer’ created by adam&eveDDB and Factory Studios was crowned the winner, beating fellow finalists British Airways’ ‘Mum’s Work Phone’ and Audi’s ‘5 Cylinder Story’ to take the title following a public vote by Campaign readers.

Previous winners of the competition include Hiscox’s ‘Bad Knockoff’ by Uncommon Creative Studio, Quorn’s ‘Deli’ by adam&eveDDB and Rustlers’ ‘Pub’ by Droga5.

The three best audio ads of 2026 will be once again decided by a panel of leading creatives before being put to Campaign’s audience for the final vote.

New for 2026, Campaign will host a special podcast episode with the judges as they deliberate over the shortlist, giving listeners an inside view of the debate.

The judges will assess the entries on scripting, production, creative execution, memorability and resonance, before deliberating to select the shortlist.

The three finalists will then be profiled in Campaign, before the winner is decided by a public vote and announced in December.

Lucy Barrett, Client Director at Radiocentre, says:

“We are always listening out for great ads, so we know 2026 has been a great year for strong audio ideas. We can’t wait to celebrate the very best audio ads and hear which one is everyone’s favourite.”

The 2025 judging panel was Laura Rogers, executive creative director at AMV BBDO Richard Biggs, executive creative director at BBC Creative (ex-creative director at Uncommon), and Stuart Royall, creative director and partner at BBH.

To be eligible to enter, work must have featured in an ad break on UK commercial radio in 2026 starting 1st September 2025. Entry is free and closes on 14th October. Enter here.