Radiocentre targets top agencies with ad campaign push

Radiocentre’s Advertising Amplified ad campaign is back, with a new burst of outdoor activity to complement the ongoing audio campaign and put audio front of mind among some the UK’s biggest media agencies.

Starting this week, new digital roadside six-sheets will appear in carefully selected locations close to some of London and Manchester’s top media agencies, including: Carat, Goodstuff, Havas Media, John Ayling & Associates, MG OMD, OMD, Publicis, T&P and WPP Media. The executions call out agencies by name and reinforce the message that audio amplifies the effectiveness of advertising campaigns.

The six-week campaign, developed by Weber Shandwick and planned by December 19, will also include London Underground and mainline train station locations. These are strategically positioned to target agency staff during their commute to and from the office and keep audio front of mind throughout the working week.

Radiocentre’s audio ads, voiced by comedian Dianne Morgan and originally launched in July 2025, have also been running this summer, with new executions set to launch in the Autumn. Written and produced by Radioville, these will extend the campaign’s reach with spots running nationwide on commercial broadcast radio and digital audio owned by Radiocentre members.

Radiocentre’s Client Director, Lucy Barrett, says:

“As well as reaching brands at scale through audio itself, we want to take our message about audio’s power to amplify advertising directly to the people deciding where their clients’ media budgets are invested. By calling out the agencies specifically and putting the message in front of staff on their way to the office, we’re making the benefits harder to ignore”.