August’s Creative Spotlight: Jaffa Cakes

Cake or biscuit? It’s the debate that has followed Jaffa Cakes for decades, despite the matter famously being settled in court when they were officially ruled to be cakes for VAT purposes.

The latest audio ad for McVitie’s most controversial snack revives the argument, using a rap to plead the case.

It sets up the familiar debate before breaking into a playful track, ultimately proclaiming: “It’s a cake, you biscuit.”

Music brings the idea to life, giving the audio execution its own youthful character while building on an instantly recognisable brand story.

Case closed. Cakes opened.

Creative agency: adam&eve\TBWA