The Secret to Profit and Trust: Audio, presented by Mark Ritson
The cat’s out of the bag, the beans have been spilled and the spoilers have dropped.
The secret to maximum campaign growth, profit and trust?
It’s Audio.
For the first time ever, the audio industry bodies of the UK, Australia, USA and Ireland have added their voices to a single global argument. The power of audio.
Launched at the Cannes Lions International Festival of Creativity by MiniMBA founder and marketing mastermind Mark Ritson, this landmark global study, carried out by Effie x System1, reinforces audio’s place in the marketing mix – as the catalyst for campaign growth.
The results? It’s simple, campaigns with audio beat those without:
Professor Mark Ritson said:
“This is yet more beautiful data. The case for audio’s effectiveness is unequivocal, in every market we’ve studied globally: audio is the catalyst that makes your whole campaign work harder. For a relatively modest investment, it’s an unfair advantage hiding in plain sight. It’s the kind of evidence you cannot unhear.”
For more of the kind of evidence you can’t unhear, check out what went down in Cannes: