Radiocentre’s Advertising Amplified campaign relaunches

On Monday 1st June, our Advertising Amplified ads voiced by Diane Morgan will become available to our members again to play out over a six-month period. The campaign encourages brands and agencies to see radio differently and increase their investment in audio.

We have developed this campaign to raise the profile of audio advertising and drive more ambitious, strategic and creative use of the medium. It challenges both existing and prospective advertisers to amplify their advertising with audio, supercharging the impact and effectiveness of their campaigns.

The audio ads, voiced by the inimitable Diane Morgan, were written by Tim Craig and produced by Radioville.

The campaign will run for 6 months: from 1 June 2026 until 30 November 2026.

The audio will be distributed by Audiotrack in advance of playout. There are 30s, 20s and 10s spots available. We encourage member stations to play the ads as much as possible over the 6 month campaign period, rotating the ads so that listeners get to hear a variety of messages.

For assistance with Audiotrack, please contact helpdesk@audiotrack.co.uk. If you are a member station and unable to access the campaign via Audiotrack and would like us to provide the ads directly please get in touch with steve.mcgoldrick@radiocentre.org.

The final instalment of our Advertising Amplified podcast, featuring our brand-new High Gain Audio study conducted in partnership with WPP Media, will be released in the coming weeks.

Find out more about how radio can amplify your advertising here.