Terms & Conditions

Any offer outside of a simple price statement will carry terms and conditions, and in most cases will require some form of “terms and conditions apply” caveat.

We accept phrasing such as “terms apply”, “conditions apply” and “t’s and c’s apply”.

Where a condition may exclude a significant number of people who would otherwise expect to be included from participating in an offer, that condition is said to be “material” and would be required to appear in the ad. Examples might be a train ticket price reduction that is only eligible at off-peak times, or an offer that is available on a range of products, but excludes particular lines.

Where Radiocentre has requested a particular condition appear in the ad, it can be taken as read that it cannot be covered off by saying “terms and conditions apply” alone.

Terms and conditions must be read in such a way that they can be clearly understood by the listener.

Music and sound beds are permissible underneath terms and conditions, but the legibility must take priority.

Global limits the length of terms and conditions to no more than eight seconds.

Radiocentre will advise where possible on shortening terms and conditions by eliminating unnecessary legals, reducing the wording of necessary legals, or transforming caveats into conditional language in the main body of the script, e.g. rather than a caveat saying “off-peak only”, introduce the offer as “a third off off-peak fares”.