Audio Gets Smarter: Latest Radiocentre podcast explores how AI is transforming sound and strategy

The third episode in Radiocentre’s Advertising Amplified podcast series is now live, and it’s all about one of the hottest topics in media today, Artificial Intelligence.

The series is an extension of Radiocentre’s ongoing campaign to highlight the enduring power of radio and audio advertising and is designed to provide busy marketers with accessible, practical insights.

Titled “Audio Gets Smarter: How AI is transforming sound and strategy”, this latest episode brings a panel of industry experts together to discuss how AI is influencing audio advertising. Host Omar Oakes is joined by George Butler, Co-host of the AI Haven’t a Clue podcast and Head of Commercial Marketing at Bauer Media, MG OMD’s Head of Planning, Flora Williams, and Radiocentre’s Head of Marketing, Steve McGoldrick.

Together they discuss areas such as AI’s influence on voice cloning, media planning, and creative personalisation, as well as its capacity to engage smaller businesses in audio advertising. But aside from innovation, the conversation also tackles the critical need to maintain trust, authenticity, and human oversight.

Whether you’re a marketer, creative, or just curious about the future of audio, this episode offers a compelling look at how AI is amplifying possibilities and why the human touch still matters.

Listen here.