Audio Gets Smarter: How AI Is Transforming Sound and Strategy

In this episode of ‘Advertising Amplified,’ we look at the evolving role of AI in audio advertising.

We examine AI’s influence on voice cloning, media planning, creative personalisation, and its capacity to engage smaller businesses. While AI offers creative and operational benefits, the conversation emphasises the critical need to maintain trust, authenticity, and human oversight.

With the help of industry experts George Butler (Co-host of the AI Haven’t a Clue podcast and Head of Commercial Marketing at Bauer Media), MG OMD’s Head of Planning Flora Williams, and Radiocentre’s Steve McGoldrick, host Omar Oakes explores both the potential and the pitfalls of integrating AI technologies in audio advertising and underscores the importance of retaining a human touch in creative processes.

Highlights

  • 01:07 The Impact of AI on Audio Advertising
  • 02:26 AI’s Influence on Media and Advertising
  • 05:20 The Future of AI in Audio Advertising
  • 08:18 AI and Personalization in Advertising
  • 09:37 Challenges and Opportunities with AI
  • 13:52 The Importance of Trust in AI
  • 21:28 AI in Media Planning and Buying
  • 26:03 Speculations on the Future of AI