Reaching 40 million people every week

Commercial radio is stronger than ever, reaching 40 million people every week. In addition to providing world-class entertainment, the sector is a force for good, providing significant public value across the UK. Find out more below and how parliamentarians can support the future of commercial radio.

 

The most trusted medium

Trust underpins commercial radio as force for good in the UK. Listeners trust what they hear, advertisers trust the platform’s reach and effectiveness, and policymakers recognise that the trusted content broadcast to millions each week is held to the highest standards.

  • Concerns on trust: 63% of listeners are concerned or very concerned about the amount of misleading or false information presented as news
  • Combating misinformation: commercial radio is instrumental in tackling misinformation, especially in emergencies
  • Safe space for advertisers: 67% of audiences trust a brand they don’t know after hearing an ad on the radio, compared to just 23% for TikTok, 31% for Facebook or 34% for Instagram.