September Creative Spotlight: Just Eat

Just Eat’s new “Every Neighbour Got Their Flava” campaign is yet another hit in its catalogue of great audio ads.

Working with UK garage legend and radio playlist favourite Craig David, who follows in the footsteps of global stars such as Snoop Dogg, Katy Perry, Christina Aguilera and Latto, the delivery company has transformed its iconic “Did Somebody Say” track into a garage-infused anthem.

More than just a catchy tune, the campaign uses the music to reflect and celebrate British culture, showing how Just Eat serves local neighbourhoods and communities across Britain and Ireland, whether customers are ordering takeaways or last-minute grocery items.

With a nostalgic nod to Craig David’s early 2000s sound, and a clever reference to his classic hit “What’s your Flava?”, the music is guaranteed to get stuck in your head. It’s a first-class formula of how music across all media connects with an audience but we think radio is walking away as the real winner.

Creative agency: McCann London